The Task: Create relatable and useful content for all business students across different majors.
The Process: In efforts to involve all majors online, I sought the opinions of finance students. Through conversation, I found many felt connected to the Martin B. Greenberg Trading Room. Considering its value to these students and Hofstra as a whole, I found it integral to highlight this location on social media. I first captured content in the trading room itself and researched online to gather further information. Using Adobe Express, I created a carousel post of both images and videos showing the space. I started with eye-catching visuals and copy to grab the viewer’s attention and drive engagement. I ended with key information and references to our bio, which brought traffic to our Link Tree account and affiliated links. Lastly, I utilized Hootsuite to schedule the content posting and caption.
The Result: This post had an engagement rate of 13.24% and received 93 likes, outperforming the 1.00%-5.00% benchmark. Listening to the audience mixed with intentional design choices helped reach the overarching goal.
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