The Task: Create a research paper and accompanying poster on a chosen industry, trend, or company.
The Process: After assessing past marketing research and defining my own interests, I selected a case study on the company “Crumbl”. I conducted secondary research to create a SWOT analysis and deepen my understanding of the company’s current digital marketing approach. Using SEO analysis websites such as SEMrush, I determined key metrics and insights that shaped my narrative. In order to provide actionable solutions, I created digital marketing assets such as sample search ads and social media posts. This demonstrated my strategic thinking skills and marketing knowledge. I structured my paper to define a clear background, assessment, and advice for the company. Lastly, I condensed my paper into a compelling poster to be presented at Hofstra’s Undergraduate Research Day.
The Result: I presented my research at Hofstra’s Undergraduate Research Day, where it received positive feedback from various students, faculty, and drew recognition from the Hofstra President.
Research Poster
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