Using Digital Marketing to Support Hofstra’s Capital Campaign

The Task: Create a campaign idea for Hofstra’s Capital Campaign to generate donations from Alumni

The Process: A group of students and I took a digital marketing approach into research and development of a compelling campaign idea. Secondary research outlined a gravitation towards marathons within our target audience, which framed our campaign idea. We then conduced digital marketing research, such as website evaluation and SEO audits, to outline our campaign components. I leaned on my digital marketing understanding to determine actionable campaign objectives, timelines, and SEO audit recommendations. Lastly, we condensed our findings into Google Slides and represented our class during a university-wide meeting.

The Result: We presented our campaign in front of Hofstra faculty, administration, and President Susan Poser, from whom we received appraisal and positive feedback. Our efforts were rewarded with a Certificate in Strategic Fundraising Campaign Leadership.